- A Hong Kong spotlight event in July and a feature of Hong Kong Summer Viva, the Hong Kong Book Fairopened today alongside theSports and Leisure ExpoandWorld of Snacks. More than 770 exhibitors are participating in the three events- With “Food Cultureï½¥Future Living” as the theme of the year, the Book Fair celebrates its 35thedition in 2025. To mark the occasion, three special offers have been introduced, including free entry for visitors born in 1990 to allow them to celebrate this milestone together- The Book Fair continues to feature the Eight Seminar Series, including a session where the assistant and close friends of the late Hong Kong food critic and writerChua Lamwill share anecdotes about his life- To echo the theme of the year, theWorld of Art & Culturepresents “Book a Tableï½¥Food for Thought”, an immersive exhibition where eight local and overseas artists collaborate with various consulates general in Hong Kong to explore global food culture through art-TheFIBA 3x3 World Tour Hong Kong 2025is held concurrently with theSports and Leisure Expoon 19-20 July, while visitors can enjoy more than 1,300 treats at theWorld of Snacks

HONG KONG, July 16, 2025 - (ACN Newswire) - The 35th HKTDCHong Kong Book Fair, 8thHKTDCSports and Leisure Expoand 5thHKTDCWorld of Snacksopened today, running concurrently at the Hong Kong Convention and Exhibition Centre (HKCEC) for seven days (16 to 22 July). Organised by the Hong Kong Trade Development Council (HKTDC), the three events offer a one-stop experience encompassing literature, shopping, leisure and sports for residents and tourists alike.Cheuk Wing-hing, Acting Chief Secretary for Administration of the Hong Kong Special Administrative Region (HKSAR), gave a speech and proposed a toast at today’sopening reception, accompanied byProfessor Frederick Ma, Chairman of the HKTDC.

The Hong Kong Book Fair marksProfessor Ma’s first major HKTDC event since he assumed Chairmanship. “Since its inception in 1990, the Hong Kong Book Fair has, with the unwavering support of the industry and the public, evolved into one of Asia’s premier cultural events,”Prof Ma said. “It fosters a passion for reading and serves as a vital platform for cultural exchange between East and West,” he added. He further noted that this year’s Book Fair, held in conjunction with the Sports and Leisure Expo and World of Snacks, has garnered an enthusiastic response. Featuring over 770 exhibitors, the events collectively offer a vibrant, family-friendly summer experience that seamlessly blends literature, sports, lifestyle and gastronomy.

Three special offers celebrate Book Fair’s 35thedition

To mark its 35thedition, the Book Fair has launched three special promotions. Visitors born in 1990, the year the Book Fair was first held, can enjoyfree entryby presenting valid identification, while a limited-edition35th-edition specialpackagewill be available, allowing five visitors to enter for the price of three tickets. In addition, visitors spending more than HK$500 at the Book Fair will have the opportunity to receive alimited-edition commemorative tote bag and a special gift.

As a Hong Kong spotlight event and a feature of the Hong Kong Summer Viva promotion in July, this year’s Book Fair has “Food Cultureï½¥Future Living” as its theme of the year. The event features more than 620 cultural activities, both inside and outside the venue, inviting prominent authors from the culinary literature realm to explore themes of cultural identity, lifestyle philosophy and food innovation through writing.

Seminar Series gathers writers from around the world to foster cultural exchange

The Book Fair continues to feature the Eight Seminar Series, covering a diverse range of topics, includingPersonal DevelopmentandSpiritual Growth, World of Knowledge, Theme of the Year, English and International Reading, Children and Youth Reading, Hong Kong Cultural and Historical, Lifestyle, andRenowned Writers, co-organised withMing PaoandYazhou Zhoukan.

ThePersonal Development and Spiritual Growthseries features a seminar celebrating the memory of renowned Hong Kong food critic and writerChua Lam, with his assistant Yeung Ngo and close friend, well-known stylist Tina Liu, sharing stories about his life. Other distinguished speakers include former HKTDC ChairmanJack So, who will share his new book with the Chinese title As part of the World of Knowledgeseminar series,Ronnie C. Chan, Honorary Chair of Hang Lung Properties and Chairman of the China Heritage Fund, will share the journey of restoring the Jianfu Palace Garden in the Forbidden City, drawing insights from the newly published book in Traditional Chinese, The Palace of Established Happiness: Restoring a Garden in the Forbidden City.

Highlights of theTheme of the Yearseminars include renowned director and dietary therapy expertYim Hodiscussing anti-cancer nutrition (18 July); American commercial spaceship pilotSian “Leo” Proctoron “Nourishing the Future – in Space and on Earth” (19 July); and a conversation betweenAndrew Chui, the fifth-generation heir of Tai Ping Koon Restaurant, and food reviewer and authorBenny Li (20 July).

TheEnglish and International Readingseries features Akutagawa Prize winnerRie Kudanfrom Japan. With 5% of her bookTokyo Sympathy Towergenerated by ChatGPT, she will discuss writing in the age of artificial intelligence (17 July). Emerging Korean novelistCheon Seon-ranwill share her creative journey (18 July); and 16-year-old Vietnamese English-language authorNguyen Hanh Phuong (aka Rosy Black)will share her story of writing during her school years, with parents invited to bring their children to participate (20 July). For more details on the seminars and the speaker lineup, visithttps://hkbookfair.hktdc.com/en/Events/Event-Schedule.html.

Sponsored by the Cultural and Creative Industries Development Agency of the Government of the HKSAR, theWorld of Art & Cultureechoes the theme of the year by holding the exhibition titled “Book a Tableï½¥Food for Thought”, a collaboration between eight local and overseas artists and the consulates general of various countries in Hong Kong that uses food as a bridge to connect cultures and offers visitors a chance to explore the world through the dining table. The exhibition presents eight themed tables guiding visitors through stories of life and culture told through the dining table and covering topics such as food and healthy living, surplus and future, table etiquette, lifestyle and culture, process, experience, music and art. Additionally, interactive installations on site recommend curated books and exhibits to visitors.

New zones break cultural boundaries

Two new zones are introduced at the Book Fair this year. TheCultural and Creative Products Zoneshowcases cultural and creative products from the museums of the Leisure and Cultural Services Department along with interactive experiences related to Hong Kong’s intangible cultural heritage. The Cultural Affairs Bureau of Macao also joins the zone with its signature “Craft Market” while Hong Kong exhibitor Tsi Ku Chai showcases creative pieces inspired by the Palace Museum in Beijing. TheHong Kong Tech Showcasearea, meanwhile, presents innovative technology products in various fields including edtech, healthtech, sportstech, foodtech and more.

Sports and Leisure Expo encourages wider participation as National Games arrive

This year sees the staging of the15thNational Games, the12thNational Games for Persons with Disabilitiesand the9thNational Special Olympic Games, with several events taking place in Hong Kong. In response to the National Games and to promote wider sports participation, theSports and Leisure Expohas set up an exhibition area where participants can take photos with games mascots Xiyangyang and Lerongrong. They can also learn more about the competitive events hosted in Hong Kong as well as the mass participation events, immersing themselves in the vibrant atmosphere of the games. TheHong Kong Sports Institute(Booth: 5C-B02) has set up a “Giant Cheering Net” where people can leave encouraging messages for all Hong Kong athletes, including those competing in the National Games. In addition, cyclistLeung Ka-yu, who has represented Hong Kong in the Asian Games and National Games, and freestyle rope skipperHo Chu-ting, who was crowned men’s champion at the World Rope Skipping Championships, will share their journeys and experiences during the Star Athlete Sharing Session.

In collaboration with organiser M1 Group Limited, theFIBA 3x3 World Tour Hong Kong 2025basketball tournament will be hosted indoors at the HKCEC for the first time. Matches will take place on Saturday and Sunday (19-20 July) in Hall 5E, featuring 16 of the world's top teams, including four elite squads competing for the championship. Visitors can not only enjoy access to the Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks with a single ticket, but they can also visit the3x3 Village to experience the atmosphere of a world-class event. Additionally, they can engage in various sports games and explore the Sports Industry Showcase Area. This initiative aims to create a multifaceted experience that promotes cultural, sports and tourism development while providing a one-stop shopping, leisure and sports experience for locals and tourists alike.

TheHong Kong Playground Association(Booth: 5C-D02 & 5C-E02) is once again participating at the Sports and Leisure Expo, introducing a new sports experience area that offers participants the chance to engage in both traditional and emerging sports. Activities will include pickleball, freestyle rope skipping and running on 16-17 July; street fitness on 18-19 July; HADO AR dodgeball on 20-21 July; and drone soccer on 22 July. The latter is one of the mass participation events at the National Games. This year’sSports and Leisure Expoalso features a brand-newTravel Zone, showcasing the ever-popularJapan Pavilion, co-organised by the Consulate-General of Japan in Hong Kong and 17 participating Japanese prefectures and cities. The zone also includes pavilions fromTaiwanandThailandas well as a variety ofuniquely Hong Kong attractions.

World of Snacks features international delicacies and more!

TheWorld of Snacksis divided into six zones –Travel Delights, Chocolate and Sweet Factory, Oldie Snacks, Yummy & Healthy, Party TimeandSnack Bar– and brings together over 1,300 creative and international snacks that offer everything from nostalgic flavours to festive party treats to satisfy every craving. A highlight this year isHeartwarming(Booth: 5B-A21), whose stone-ground black sesame products were endorsed with theMichelin Guide's Bib Gourmand 2025. Signature offerings include black sesame ice cream, black sesame paste and sesame balls. Meanwhile, Krisca, in collaboration with Kwan Hong Bakery and LY Bakery, has launched a new range of pistachio snacks (Booth: 5B-A11).World of Snacks is also hosting a series of snack-related activities for visitors, including a Junior Mixologist Workshop (non-alcoholic version), to cater to the diverse interests of visitors.

This year’s Hong Kong Book Fair again offers amorning admission ticketspromotion. Visitors entering before noon can enjoy a discounted ticket price of HK$10. In addition, thespecial re-entry promotion allows eligible ticket holders to re-enter the venue during two designated time slots. All ticketing can be found below.

Hong Kong Book Fair, Hong Kong Sports and Leisure ExpoandWorld of Snacks

Date

16-22 July 2025 (Wednesday to Tuesday)

Opening hours

Hong Kong Book Fair16-21 July – 10am to 10pm22 July – 9am to 5pm

Hong Kong Sports and Leisure Expoand World of Snacks16-17 July – 10am to 9pm18-19 July – 10am to 10pm20-21 July – 10am to 9pm22 July – 9am to 5pm

Venue

Hong Kong Convention and Exhibition Centre

Admission

Adult: HK$30Child: HK$10 (for primary school students/children under 1.2m tall)*Children aged 3 or under and adults aged 65 or over will be admitted free of charge.

Tickets

E-tickets will be available for sale via the e-ticketing sponsor The Club, the e-payment sponsor Alipay HK and Alipay, the e-ticketing platform 01 Space, and other sales outlets including Octopus app and all 7-Eleven and Circle K stores.

Concessionary tickets

Morning admission tickets (entry before noon, same price for adults and children): HK$10 (pay directly by Octopus for admission at the hall entrances only)

Special re-entry promotion: Visitors who purchase a regular adult ticket (HK$30) or child ticket (HK$10) dated 16 or 17 July can enjoy free admission once in each of the following time slots by presenting the whole stub attached to the admission ticket or re-entry coupon distributed onsite:1) 18-20 July (Friday to Sunday) after 7pm2) 21 July (Monday) after 7pm

Note: this offer is not applicable to other types of admission tickets (including morning admission tickets, concessionary tickets, VIP tickets and complimentary tickets)

Super Pass: HK$88

Passholders have unlimited entry to the Book Fair and can use the special access channel to minimise queuing time.

Three special offers for the Book Fair’s 35th edition:1.Visitors born in 1990 can enjoy free admission upon presenting valid proof of identity onsite2.35th-edition special package(pay for 3 tickets, bring 5 people). The packages are sold at 01 Space, and are available on a first-come, first-served basis, while stocks last3.Spend HK$500 in the Book Fair for a chance to redeem a 35th-edition limited special tote bag and a gift, on a first-come, first-served basis, while stocks last.

Ticket concession for tourists:Tourists to Hong Kong can purchase a HK$20 concession ticket at the Convention Hall’s ticketing counters by presenting valid travel documents.

Ticket concession for persons with disabilities:Persons with disabilities can purchase a HK$10 concession ticket, either by using an “Octopus with persons with disabilities status” for direct payment at entrance gates or by presenting their valid “Registration Card for Persons with Disabilities" issued by the Labour and Welfare Bureau at the conference hall ticket office.

AlipayHK users can get a $2 discount when purchasing tickets through the app.

Hong Kong Book Fair website and mobile app

www.hkbookfair.com/enhkbookfair.hktdc.com/HKBookfairApp.html

(Check out the details of the book fair and register for the seminar)

Hong Kong Sports and Leisure Expo website

https://www.hktdc.com/event/hksportsleisureexpo/en

World of Snacks website

https://www.hktdc.com/event/worldofsnacks/en

Photo download:http://bit.ly/4nNdtuh

The HKTDC Hong Kong Book Fair opened today, alongside the HKTDC Sports and Leisure Expo and HKTDC World of Snacks. The three summer events have attracted more than 770 exhibitors.

Cheuk Wing-hing, Acting Chief Secretary for Administration of the HKSAR, was guest of honour at today’s opening reception.

HKTDC ChairmanProfessor Frederick Madelivers a welcome speech at today’s opening reception.

Cheuk Wing-hing, Acting Chief Secretary for Administration of the HKSAR (front row, centre),Raistlin Lau, Under Secretary for Culture, Sports and Tourism of the HKSAR (second row, centre),Professor Frederick Ma, HKTDC Chairman (front row, second right), andMargaret Fong, HKTDC Executive Director (front row, second left), hosted the opening reception.

Book lovers eagerly await the opening of the Book Fair, ready to get their hands on the latest literary works.

To echo the theme of the year, theWorld of Art & Culturefeatures the “Book a Tableï½¥Food for Thought” exhibition, creating a cross-regional cultural celebration.

This year’s Book Fair introduces theCultural and Creative Products Zonefor the first time, bringing an interactive experience of Hong Kong’s intangible cultural heritage.

In response to the15thNational Games, the12thNational Games for Persons with Disabilitiesand the9thNational Special Olympic Games, the Sports and Leisure Expo features an exhibition area where participants can take photos with games mascots Xiyangyang and Lerongrong.

TheFIBA 3x3 World Tour Hong Kong 2025basketball tournament – a key event at the Sports and Leisure Expo – will take place indoors at the HKCEC for the first time. Before the tournament on 19 and 20 July, student competitions were held at the world-class arena yesterday. Visitors to theSports and Leisure Expocan also visit the 3x3 Village to experience the atmosphere of a world-class event.

This year’sSports and Leisure Expofeatures a brand-newTravel Zone, showcasing theJapan Pavilion,Taiwan PavilionandThailand Pavilionas well as a variety of uniquelyHong Kong attractions.

TheWorld of Snacksbrings together over 1,300 creative and international snacks, including Heartwarming, whose stone-ground black sesame products were endorsed with the Michelin Guide's BibGourmand2025.

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Media enquiries

Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks

Yuan Tung Financial Relations:Agnes Yiu Tel: (852) 3428 5690 Email: ayiu@yuantung.com.hkSalina Cheng Tel: (852) 3428 2362 Email: salcheng@yuantung.com.hk

HKTDC’s Communications & Public Affairs Department:Snowy Chan Tel: (852) 2584 4525 Email: snowy.sn.chan@hktdc.orgSerena Cheung Tel: (852) 2584 4272 Email: serena.hm.cheung@hktdc.org

Hong Kong Sports and Leisure Expo, World of SnacksHKTDC’s Communications & Public Affairs Department:Stanley So Tel: (852)2584 4049 Email: stanley.hp.so@hktdc.orgJane Cheung Tel: (852) 2584 4137 Email:jane.mh.cheung@hktdc.org

HKTDC Media Room:http://mediaroom.hktdc.com

About HKTDC

TheHong Kong Trade Development Council (HKTDC)is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50officesglobally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organisesinternational exhibitions,conferencesandbusiness missionsto create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information viaresearch reportsanddigital news channels. For more information, please visit:www.hktdc.com/aboutus. Follow us on@hktdc andLinkedIn

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